Even though World of Warcfraft has lost in the region of 800,000 players in the last quarter, itâ€™s still the biggest MMO out there by far. And it is still managing to generate Blizzard a ton of money every month just from subscription charges.
Just how much money WoW brings in isnâ€™t known exactly, but how about if I told you Blizzard generated $26 million from players who just wanted to make their accounts more secure?
Those millions have been generated from the sale of the Battle.net Authenticator, which apparently 40% of WoW players now use. The Authenticator is a small electronic device that displays a code when a button is pressed that players input to access their account. In so doing, their account is less prone to being hacked due to the two-factor authentication it allows. As itâ€™s a small and portable device, meaning you can attach it to a key chain and take it with you, making WoW login possible anywhere.
To get one of these Authenticators Blizzard demands $6.50 on the Blizzard store, but theyâ€™ve been nice enough to offer free delivery. Thatâ€™s not much on a per player basis, but when millions of players buy them you can see how $26 million can be generated alongside those healthy subscription charges.
Checking out the Blizzard online store you can see a whole range of other non-game items to purchase. Collectibles, books, tabletop games, even apparel. Blizzard is clearly milking the World of Warcraft IP for all itâ€™s worth, and will cotninue to do so for the foreseeable future.