If you want to instantly upgrade your World of Warcraft character to level 90, it’ll cost you a hefty amount. The level 90 boost is currently priced at $60, the same amount you’d have to pay for a new console game.
Level 90 is the current cap for WoW characters. The level cap will be raised to 100 for Warlords of Draenor, the next expansion pack for the MMO. It’s in Blizzard’s best interest, then, to let players get to 90 as quickly as possible. If a player has a level 90 character, they’re more likely to buy the expansion so they can continue their adventure.
A free level 90 boost will be included with the purchase of Draenor. However, Blizzard confirmed earlier this month that they’re going to allow players to purchase boosts on their own.
Sixty bucks is expensive, particularly if you’re buying multiple boosts. It’s only slightly cheaper than buying an additional copy of Draenor (probably $40 like other expansions) and then spending $25 to transfer your bonus level 90 character to your main account.
Maybe it’s a good thing to keep the price high, though. It means that reaching level 90 “the old-fashioned way” is still worthwhile. Leveling is quicker and easier than it once was, thanks to experience-boosting heirloom items and streamlined low-level zones, but it’s still a time-consuming process. If it only cost $10 or $20, would new players even bother with the 1-90 grind? Blizzard can’t set the boost price too low or they risk making large chunks of their game irrelevant.
Warlords of Draenor will add a new planet for high-level players to explore and allow them to build their own fortresses. The expansion doesn’t have a release date yet. Blizzard says that they plan to discuss beta and pre-order details soon, though.